Midea America is the U.S. subsidiary of Midea,(SZ:000333), a publicly listed, Fortune 500 company and the world’s leading manufacturer of home appliances. With more than 150,000 employees and presence in over 195 countries, including in the United States, Midea’s products touch the lives of millions of people and families through air treatment, refrigeration, laundry, small and large kitchen appliances, water appliances, floor care and lighting.
Midea America is headquartered in Parsippany, NJ and has a Research and Development Center in Kentucky, as well as an Emerging Technology Center in California. Midea understands that the home is a special place, and the moments people spend there are precious. The Midea brand’s promise to all its U.S. customers is to provide surprisingly friendly solutions to treasure those tiny moments at home. Therefore, the company creates home appliance innovations, that not only perform a function but have a meaningful impact for those who use them.
Midea Mission Vision
Midea's brand promise is ""to provide surprisingly-friendly solutions for the ones who treasure those tiny moments at home"" and recently launched its new motto: ""Midea - make yourself at home"".
Midea has also landed several high-profile projects, most recently the 2016 win to install sophisticated HVAC (Heating Ventilation Air Conditioning) solutions in all 12 stadiums for sports games in Brazil. Midea is a strong supporter of sport and the proud official sponsoring partner of FINA, the World's Swimming Federation.
Midea is implementing its strategy to continue as a highly dynamic enterprise, with the aspiration for consistent growth that is characteristic of a world class business.
Each year, Midea wins 40+ design awards at different global design shows such as reddot, iF, and Good Design Award!